CURVES CENTER

Economic Forces

 

 

 

Level of disposable Income

The level of disposable income has grew significantly from

1992 to 2005, this represents that people have more income 

to expend after they had payed all the bills and necesary

payments causing an increment on the money they have to

afford what they really want; this can help the gym because 

it is not considered a necesary service but a "luxury" service,

so if people have more money to expend on what they want,

the gym would be afected positively.

 

 

 

 

Interest Rates

The interest rates in Colombia have changed in the past 13 years, the

rate of intervention in the year 2000 was 12,0 and in 2013 was 3,25,

there you can see that it has dramatically decreased what make us

think that it will continue that way. The rate for consume, in 2000

was 28,77 and in 2013, 17,90 it has decreased. This infomation repesents

for the industry of sports more specificly, the gym, that people can 

afford the service without having to pay the bank much more money

that what the service really costs making our demand to increment.

 

 

 

 

Inflation Rates

In the graphic presented, the pointed line, represents the inflation goals

Colombia has proposed since the year 2000. In the graph we can see

how the inflation rates had decreased in 13 years, knowing that the 

inflation refers to a recurrent rise in the price index of a country, 

analizying the data we could notice and understand that a low 

inflation refers to low prices compared to what they where 13 years

so it is important to us that the inlfation mantains so we can have

more tdemand but not continue descreasing becasue this way we

would stop gaining because of the low prices.

 

 

 

 

 

 

Gross Domestic Product Trends

 

The Gross Domestic product in Colombia in the year 2013 was

$492.932 thousands of millions of pesos and if you compare it to

the GDP in 2001 it was $289.539 thousands of millions of pesos.

In the graph presented, the blue rectangles represents the variation

of the GDP in the past 12 years and we can se how it has grew

aproximately the double. 

 

 

 

 

 

 

 

 

 

 

 

 

Unemployement Trends

 

The unemployement in Colombia for 2013 was of 9,65% while 12

years ago was of 14,95%, this shows how it has decreased

significatively in a decade and the trend is that it continues

decreasing. The gym can help to this value providing new

employements making the value to continue going down. 

 

 

 

 

 

 

 

 

 

 

Worker Productivity Levels

 

For the analysis we are going to take the 8 most important cities

in the country for the year 2000. Cali presents the higher level of

productivity with 119.5, then Barranquilla with 114.7 and then

Medellin with 109.2. The lowest productivity levels of Colombia

are presented in Pereira with 70.7, Bucaramanga 78.7 and

Manizales 99.8. 

 

 

 

 

 

Value of the Colombian Peso in World Markets

 

 

As we can see, 1 colombian peso represents 0,00052

dolars and 0,00039 Euros; taking into account this 

information, we can infer that the Colombian peso

is a stock that has little value in international

markets meaning that with 1 peso, people can not

afford anything with just 1 colombian peso. 

 

 

Stock Market Trends

 

        COP     USD

 

2008    $2.243,6      $1

2009    $2.157,6       $1

2010     $1.898,6       $1

2011      $1.848         $1

2012     $1.798         $1

 

 

Import/ Export Factors

 

 

                                                                               Imports

As shown in the graph presenten by "Banco de la

Republica", we can notice that the mensual imports to

Colombia had increased in a good way in the past

6 years, what means for our industry that world

markets are more interested on bringing their products

to our contry. This can be a big opportunity because

the technology that a gym needs can be easily brought

helping the gym to innovate with new products and

machines.  

 

 

 

 

 

Exports

Exports in colombia in the past 6 years had increased

aproximately the double what make us think that it

will continue increasing opening new and big markets

with other contries making the world know Colombian

Products. It is not a threat or an opportunity because as

the gym is a service the exports don't affect us, and

because the same reason, we can not export any type of

product.

 

 

 

 

 

 

 

Demand Shifts for Different Categories of Goods and Services

 

 

For the Demand shifts for different categories of goods and 

services we took into account 3 different categories and the

demand and anueal variation of it from the years 2009,2010

and 2008, 2009. In the graph presented we wan see that the 

category that has variated the most in this period of time is the 

comerce, this means that the demand has grew significantly.

 

In addition,  the category of Hotels and Restaurants is the one

that has suffered less changes in this period of time and as it is

the closest among this categories to the sports industry meaning 

the hotels and the sports are complementary services. Eventhough

it has not grew as much as the others, it has grew so we can

inffer that it will continue that way allowing the sports industry 

to grow with it.

 

 

 

 

Income Differences by Region and Consumer Groups

 

 

The income differences by region and the consumer groups can be evidenced 

in the chart presented. In this, it showshow from the biggest regions of

Colombia the one who has more relative income is Bogotá, knowing that 

this city is the capital of the country allowing it to have a 0,175% of the

total poblation just in a city and creating more money and having more

bussiness that other city in the country. 

 

Is important to know this information because that way we can know

where in the contry the people have more income and with this, more 

disposable income to expend in what they really want to do for example,

the sports industry.

 

 

 

 

 

Propensity for People to Expend and 

Consumption Patterns

 

For us, this graph shows both, the propensity for people to expend

and the consumption patterns because with what they consume, 

we can understand their propensity to expend. Here we can see 

how recreation and culture is in what people consume more with

transport and clothes what represents a great opportunity for the

sports industry because we can se how people are propense

to expend on in and that the consumption patterns of a 

typicall colombian is clothes, services (water, gas, electricity),

furniture, comunications, restuarants and recreation.