2.5 Competitive Forces | curvescenter

Key Questions About Competitors

1. What are the major competitors'strengths?

2. What are the major competitors' weaknesses?

3. What are the major competitors' objectives and strategies ?

4. How will the major competitors most likely respond to the current economic, social, cultural, demographic, enviromental, political, legal, technologcal, and competitive trends affecting our industry ?

5. How vulnerable are the major competitors to our alternative strategies?

6. How vulnerable are our alternative strategies to successful counterattack by our major competitors ?

7. To what extend are new fimrs entering and old fims leaving this industry?

8. How have the sales and profit of the major competitors in the industry changed over recent years? Why have these rankings changes that way ?

9. to what extent could substitute products or services be a threat to competitors in this industry ?

Strengths:

- Participation in the market.

- The tradition of Bodytech

- recognized Brand

- Plans and established training programs

- Physical Orientation

- Adequate Infrastructure

Weaknesses:

- Bodytech is segmented for men and women

- it does not have an integrated plan for the development, physical and psychological care of their customers

objectives

Bodytech: improving the quality of community life through the practice of physical exercise with healthy products and services that help you look, feel and perform better.

Curveshome : empower women, help them change their life in a unique environment where they feel self-confident.

Spinning center: contribute to the welfare and health of the Colombian population through sports medical services meeting high quality standards in infrastructure, technology and human resources.

Strategies:

Curveshome: is segmented for women seeking adequate and exclusive spaces for them, they are focused on housewives, executives, women who do not have enough time to train long hours in a gym time, creating training programs 30 minutes of long, with much more personalized attention.

Bodytech: is oriented towards high-income strata, provide adequate facilities with highly qualified teams, with teams of qualified staff

Spinning Center: is targeting strategies for consolidation and expansion taking advantage of market growth also want to follow the steps of the formal market leader Bodytech, climbing in turnover and number of sites. (Dinero, 2014)

Demographic: they are located in the most popular towns, provinces or smaller competitors

Legal: permits for operation

Economy: Reply to current economic answers, because Colombia is presented an emerging economy like Bodytech competition, seek new investors to open new stores.

Technology: be in the forefront to renew their technologies.

Competitive Trends: look for new opportunities to acquire new customers using marketing in its favor.

5. To become the best choice for the modern woman who requires a comprehensive physical training program and welfare, including the different facets to achieve their goals, placing in areas of high stratum and easily accessible.

- As to the vulnerability of my bobytech competition can be very vulnerable because they do not cover this intone, specifically segmented into women with very customized process of physical development and wellness care.

6. our strategy is moderately vulnerable to counter our competitors, because they can implement these services

7. in Colombia may be an entry of new gyms or directly enter these franchises the options are:

-bf + fit

-Altalit

-bubaGym

-VivaFit

Which they plan to open 150 minimum public establishments, one of the most developed plans is the chain of Brazilian Bio pace which is positioned in the ranking that makes international health as number 17.(negocios, 2013)

8. Bodytech as as the market leader in gyms Colombia, with about 50% of the local market with 46, 10 and 39 in Peru chile

Bodytech record operating income is 111,617,000 pesos, an increase of 34.5% over 2011

His goal for 2013 is 130,000 million with a growth of 25% per annum.(negocios, 2013)

9. substitute services may be: crossfit centers which are focused on different workouts, which use functional movements of the body with high intensity programs combined with strength and conditioning.

Another supplementary service centers are power plate, which offer their workouts with a vibration device of high quality, stimulating muscle contractions.