CURVES CENTER

The External Factor Evaluation (EFE) Matrix

 

 

Allows strategists to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information.

 

We present in the next table our EFE matrix:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The weight indicates the relative importance of that factor to being succcessful in the industry. We did not do the rating because our firm does not have current strategies, so we can not indicate how effectively those strategies respond to the factor.